Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs extra technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trusted information
Pixel tracking uses a piece of code to register conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The standard technique of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's much less likely to be influenced by advertisement blockers or other security actions. This supplies more exact information and a more full photo of user trips throughout channels.
Furthermore, this sort of tracking permits organizations to track conversions beyond the web site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This adaptability provides marketing experts more possession over the information they send, and makes it much easier to abide by different information laws. It's additionally a lot less at risk to scams, as it's harder for fraudulent actors to adjust the system by modifying the postback URL.
2. Better control over data.
Server-side monitoring allows services to collect and enhance data prior to sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, regular data that is less prone to interference.
This kind of monitoring additionally allows services to track conversions that take place outside of the website, like telephone call and in-store acquisitions. This is very important considering that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny piece of code on your website to collect data from users.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that happens on the website's own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it decreases the range of data administration and provides companies a lot more control over transmission, making it usually extra reputable. As a result, it's less prone to data challenges caused by things like a broken link or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion partner marketing platforms information in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising devices on the server. This permits you to have even more exact information and assists guarantee compliance with privacy regulations such as GDPR. Moreover, it also stays clear of the monitoring constraints enforced by web browsers and ad blockers.