Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to advertisement blockers.
1. Extra exact data
The traditional technique of tracking conversions on a site, using pixels, is having difficulty with changing browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility offers marketing professionals much more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less at risk to scams, as it's more difficult for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and precision, which can aid marketing professionals make even more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and inaccurate outcomes. Server-side monitoring enables services to bypass these limitations and offer exact, consistent data that is much less susceptible to interference.
This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more dependable for services looking for to adapt to these changes.
3. Less vulnerable to fraudulence
Server-side tracking enables services to adjust information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is particularly crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of guidelines that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Consequently, it's less prone to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain compliance with privacy laws such as influencer tracking software GDPR. Additionally, it also avoids the monitoring restrictions enforced by web browsers and ad blockers.